Over the past year, I have developed an interested in hand-lettering and type design.  I try and letter in my spare time and taken several lettering classes. I was accepted into the 2016 Type@Paris programe where I spent my summer in Paris learning typeface design.  My first typeface, Sans Français, is available for free here.

I absolutely love logo design and branding. 

As the brand director of Fairgoods, and since we are a small team of two - I get the opportunity to design, source and create products for the online store.  In addition, I am the art director, product photographer and do marketing for the brand. In the four years I have been with Fairgoods, I have created over 200 products from ideation, production, packaging, photographing and promoting.

I have become very passionate about product design and typography through my work at Fairgoods.

I was asked to design the logo, packaging and website for a Canadian tea company - Natur'el Tea. The company has been around for more than 12 years, nestled in the beautiful heart of the Rockies, Banff.

I was approached to create posters for a dinner series at Kicking Horse Mountain Resort. I wanted to show the unique combination of food, wine and music, so I created these clear, simple visuals.

*The campaign was awarded with 2 anvil awards and Best typography in the 2011 Applied Arts Design Annual.

I was asked to create an annual report for the Calgary Zoo in under a week, with a very small printing budget. We decided to use the time and budget constraints to demonstrate the Zoo’s message about conservation. 

Instead of a standard 28-page annual report, the annual was designed to fit on a single sheet of 100% recycled newsprint, saving reams of paper and ink.

Role: Designer/Art Director

*The project won a Silver Pencil at the One-Show Awards in NYC.

*The project won in the Annual Reports, Sustainability/CSR Reports category for the 2012 Communication Arts Design Annual.

To celebrate a Canadiana themed Christmas party, I designed an inuit-inspired totem made out of all the things that represent Trigger. 

*Winner "Poster Design Single" Anvil Awards 2013

*Featured on the Applied Arts Blog
Silkscreened on walnut wood.

The Calgary Zoo’s ZooGala has been around for years, yet sales for the event were beginning to drop. I created a series of three posters that demonstrated the evening’s unique combination of Food, Wine & animals. Printed with metallic inks, the posters demonstrate just how sophisticated the gala is. ZooGala was sold out within weeks. 

*Posters were featured in the 2012  Applied Arts Design Annual.

December can get overwhelming, so we designed an advent kit that contained a gift for each day that helped our clients navigate the whirlwind nature of the season. But there was also some chatter about the world ending on December 21, so the Holiday Survival Kit doubled as an Apocalypse Survival Kit. Each holiday gift was also useful in case the Mayans were right.

I wanted to make my wedding invitations really stand out. My save the date was laser etched and cut on 2mm oak, giving each piece a unique look. The save the date doubles as a magnet and custom stamps were ordered through Canada post for the envelopes.

For the formal invitation of my wedding, I hired illustrator Kyle Metacalf to draw the property of our wedding location. It shows the path the school bus we rented would take our guests from Calgary to Okotoks. Invites were printed on IKEA towels using a flat-bed printer.

https://vimeo.com/83181307

After the successful 2011 annual, I worked on an instagram-only version of the Annual Report for 2012.  It was the world's first annual report to ever be published on Instagram.  View report here.

*This won a Cannes Bronze Lion for "Communication Design - Annual Reports & Information" 

*Won "Best in Show" at 2014 Ad Rodeo Anvil Awards.

*Won "Best Annual Report" at 2014 Ad Rodeo Anvil Awards.

The countdown to the holidays begins with a non-traditional take on the traditional advent calendar. Designed from the ground up, it’s a gift that injects a tiny bit of creativity and tasty treats into the holiday. 

Chinook Centre wanted to raise awareness about their new expansion, and asked me to brand the mall as a high-end, luxurious place to shop. I created custom damask patterns for the new hoarding that showcased the higher end brands along with Chinook itself. Each damask showcased items from the new and more upscale stores. The Chinook damask continues to be used on all the new branding materials.

*Won a merit at the 2011 Anvil Awards for Environmental Design.

I believe it’s important to take pride in your brand with anything you do, including internal things like parties. For the 2011 Trigger company Christmas party, I planned a carnival-themed event and designed and silk-screened 18” x 28” posters as invitations. I also took photos of everyone in the company and turned them into “Freaks” for our “Freak Show wall” at the party.

*Posters won an Anvil for “Best Poster Series” at the 2012 Ad Rodeo.

I no longer have this business but from 2005-2015 I developed a large international clientele with my company Slip-Offs, where I hand-painted and customized canvas shoes. I customized over 500 pairs of shoes, and my work was featured on the Ellen DeGeneres show, MTV, as well as published in the History of Vans hardcover book. 

Celebrities from Gilmore Girls, MTV, Ellen, Project Runway and Dragon's Den have worn my shoes. My business cards were designed to be one-of-a-kind, like the shoes.
 

I had the fun opportunity of getting to work with a local hot yoga  & spin studio and help them build their brand from the very beginning.  I designed their logo, website, stationery, merchandise and signage. They now have three locations and are very successful.

Since the shop is both Spin and Yoga, the logo is a combination of a bike sprocket and a lotus pattern.

2016:

Best Cross-Platform Campaign
Digital Alberta: Best Cross-Platform Campaign for Meow Foundation's "Everything is Better With Cats" Campaign

2014:

Cannes Bronze Lion

Communication Design - Annual Reports & Information

Ad Rodeo Anvil Awards

Anvils:

2014 Best in Show Winner

Best Annual Report Winner

2013:

One Show Design Silver Pencil

Collateral Design/Annual Reports & Corporate Sustainability Reports

Ad Rodeo Anvil Awards

Anvil:

Poster Design Single Winner

Merit:

Brochure or Catalogue

Annual Report

Self Promotion

Magazine Single

2012:

Communication Arts Design Annual Winner:

Best annual report - Sustainability/CSR report Category

Ad Rodeo:

Anvils:

Poster Series Winner

Self Promotion Winner

Merit:

Brochure or Catalogue

2011:

Applied Arts Design Award Winner

Typography Design

Ad Rodeo Anvil Awards

Anvil: 

Poster Series Winner

Poster Single Winner

Merit:

Best use of illustration

Environmental Design

Self Promotion

2010:

Applied Arts Design Award Winner:

Public Service/Charity Design Winner

Ad Rodeo:

Merits:

Promotional Website

Use of Social Media

2009:

Ad Rodeo:

Anvils:

Self Promotion Winner

Business to Business Winner

Merits:

Poster Series

Use of Illustration